00:31 - Email performance numbers and email campaign metrics can look great on the surface, but bots distort reality and hide email delivery issues.

01:21 - Adding an invisible link in your emails is a simple way to troubleshoot email delivery issues and see how much “engagement” is fake.
01:39 - Without proper email authentication like SPF, DKIM, and DMARC, email deliverability optimization fails and your emails may never reach real people.

02:02 - To truly improve email deliverability, remember that real engagement comes from replies and conversations, not empty clicks.

02:28 - It’s not enough to track delivery rates. Email deliverability optimization means understanding where your emails land, not just if they send.

02:52 - Platforms can disappear overnight, but your email list remains an owned channel. Critical for email marketing success metrics and consistent email revenue.

03:21 - Finding and fixing email delivery issues quickly has a direct and visible impact on email revenue, especially with high-ticket offers.

03:44 - Email marketing success metrics only matter when they reflect real people. Success comes from trust and replies, not inflated email campaign metrics.