01:08 - AI makes it even more important to stand out with a strong personal brand supported by website design that converts.
03:30 - Copy often matters more than design in winning customers, but website conversion optimization ensures both work together.

06:21 - James shares how his team aligned bios, style guides, and visuals across all platforms to strengthen brand positioning.

09:46 - Vibe coding is a fast way to prototype website design, but Greg says professional design strategy is needed once revenue starts flowing.
13:40 - Greg’s “secret weapon” at Studio1Design is his wife’s mood boards and deep work in design psychology.

18:01 - High converting websites remain critical because they’re assets businesses own. They help build email lists and protect against sudden platform changes.

23:13 - Avoid overspending on website design before validating a product.

26:46 - Greg introduces the “Scale Engine,” a recurring website conversion optimization service.

30:09 - James suggests charging for diagnostics and crediting the fee toward services.
34:06 - Design is profitable, not just pretty. Greg advises treating websites like Formula One cars: high converting websites that are never finished, always tuned.