00:57 - Managing a $50M Mercedes-Benz dealership with 67 staff taught James how real systems work. This was his first experience applying business intelligence and process intelligence at scale.

03:22 - By day, James ran a dealership where systems and business frameworks did the heavy lifting. By night, he was buried in an online business where everything depended on him.

04:51 - The turning point came when James realized he could apply dealership-level analytics and business intelligence to his own small online business.

06:07 - Most founders create step-by-step manuals that are too detailed, too rigid, and quickly become outdated. This is why business intelligence data strategy matters more than just instructions.


06:40 - Instead of documenting tasks, James focused on capturing how his best people thought about problems, a form of business intelligence research that turned ideas into leverage.

07:44 - James built a recruitment and onboarding process that could turn someone with zero sales experience into a top performer in ten days.

09:10 - The systems that worked in the dealership, frameworks, diagnostics, analytics, and training, translated surprisingly well to the online world.

10:37 - James trained his team to think in context, use business frameworks, and make smart decisions without relying on a rigid script.


11:54 - James met Lloyd in the surf, and he eventually became a key player in James’s business, building out a team using the same business intelligence approach.

14:16 - To make James’s systems harder to copy and easier to teach, he developed the SCHRAMKO framework, built on eight types of process intelligence he’s used across industries to create repeatable success.


16:44 - The business intelligence James built now lives in systems, people, and partnerships that continue to generate royalties and leverage long after the original work is done.

18:08 - With business intelligence built in, James can walk to the beach and tune his systems without firefighting all day.

19:21 - James helps founders build around their constraints, resulting in a system that fits their lifestyle and generates reliable, recurring income.

21:06 - The biggest mistake is trying to systemize your business all at once. The second is focusing on what's easy rather than what actually moves the needle.

22:41 - Most systems don’t need to be perfect. They just need to be clear, functional, and consistently used, backed by a solid business intelligence data strategy.


24:56 - Once James offloaded podcast editing, he never looked back. That one change gave him hours of freedom, and it’s been compounding for over a decade.

27:49 - Inside Connect, you can start a progress journal and James will help map out your business intelligence systems. If you’re further along, Mentor includes asset creation, business diagnostics, and direct implementation support.