00:54 - One founder hired two coaches at the same time and compared their styles, results, and philosophies: a rare side-by-side look at custom coaching in action.

01:41 - James introduces his Schramko Framework, a proven coaching framework used with over 3,500 founders to build lean, resilient, and scalable businesses.
02:18 - The contrast between custom coaching and template coaching shows how drastically outcomes shift depending on the method.

02:52 - A coach’s offer might sound compelling, but in business development coaching, what matters most is how well the approach fits your business model, your style, and your long-term goals.

03:33 - Even if both coaches are experienced, the right one for you depends on alignment, not just their credentials but whether their framework adapts to your context.
04:10 - Chasing revenue alone is a trap if your business systems and team structure aren’t built to support sustainable growth.

05:00 - Short-term sprints may feel productive, but lasting success depends on refining your internal systems, not just reacting faster.

05:29 - Template coaching ignores the complexity and nuance of your existing business. One-size-fits-all doesn’t account for the assets you’ve already built.

06:17 - Great coaching helps you unlock the hidden assets inside your business instead of forcing you to start over with someone else’s playbook.
06:54 - Founders often get stuck in operational chaos. A better coaching path moves them from operator to enabler by rethinking role design and support structure.
07:45 - Quick wins are useful, but the real value lies in compoundable systems that grow stronger over time.
08:23 - When coaching is grounded in calm execution and clarity, it allows founders to make better decisions and build more durable outcomes.

09:08 - True freedom doesn’t come from chasing revenue. It comes from building infrastructure and business systems that support your life and give you back time.

09:51 - Templates might help you start, but if they can’t adjust to your business, you end up forcing a solution that doesn’t scale.

10:37 - Good coaching doesn’t push you into someone else’s model. It helps you develop one that works for your specific goals.
11:16 - When your coaching framework adapts to your real-world context, it enhances momentum instead of limiting it.

11:51 - James breaks down all eight steps of the Schramko Framework, including how to measure what matters, activate your hidden assets, and streamline delivery.

13:43 - Founders who want something lasting need more than hype or hustle. They need a coaching framework built on alignment, clarity, and leverage.

14:24 - Choosing a coach is a high-stakes decision. Get it right, and you gain clarity, control, and systems that actually scale.