00:22 - Many consultants shy away from performance-based pay, assuming retainers are the only path to stable income.

01:18 - The concept of earning based on results was ingrained early on, starting with a family business model rooted in commission-based and revenue sharing principles.

01:46 - Performance-based pay shows up in publishing, music, and legal work. If you're already in one of these worlds, you're probably using a version of it, even if it's not structured like a formal rev share model.
02:33 - Years spent in commission-only sales roles built confidence in choosing the right opportunities and backing outcomes, which laid the foundation for effective deal structuring.
03:57 - Skepticism about rev share deals often comes from lack of understanding or poor filtering of who to partner with.

04:36 - These models are more common than people think, especially in the copywriting industry, where royalties and performance pay have long been part of the game.

05:34 - A well-designed rev share model allows for deeper engagement, higher upside, and potential buyouts, if the deal structuring is sound.

06:20 - The mentor or advisor in a performance-based pay setup isn’t just an observer. They help shape pricing, strategy, team structure, and often drive real business growth.
07:17 - Unlike venture capital where most bets fail, a filtered and focused rev share approach can produce a significantly higher success rate with far less risk.

08:12 - Saying “no” more often than “yes” is key when working under a rev share model. It protects your time, energy, and the integrity of your revenue stream.
09:03 - Successful revenue sharing deals require clarity, the ability to move the needle, and strong boundaries. Without that, performance falls flat.
09:45 - Always look for red flags: chaos, bad data, weak teams, before entering any rev share or performance-based pay arrangement.

10:33 - Retainers often lead to friction and shorter engagements. A well-structured performance model rewards true contribution and creates lasting royalty income for those who know how to deliver.

11:22 - With the right guidance, you can build a more leveraged business using the rev share model, and structure performance-based pay deals that align incentives and scale income over time.