01:21 - Even moderate drinking can keep high achievers operating at a 6/10 instead of a 9/10.

03:27 - James Swanwick’s blue light-blocking glasses improved sleep, but he discovered that alcohol was the bigger problem.

05:36 - Younger generations are drinking less, and alcohol-free alternatives are booming.

09:32 - Many believe they can moderate alcohol, but most fall back into regular drinking patterns.

12:19 - From childhood, we’re conditioned to view alcohol as a reward. Social norms reinforce the habit.

16:28 - What are the very real arguments against consuming alcohol?

22:20 - Children mimic what they see—parents who don’t drink set a powerful example.

26:26 - Traditional programs like AA rely on surrender and willpower, which often fail. Swanwick’s approach uses neuroscience and empowerment.

33:39 - Alcohol doesn’t actually relax you. And the idea that alcohol is needed for closing deals or socializing is likewise a myth.

35:29 - Helping people quit alcohol transforms lives, improves families, and boosts success.

40:55 - Quitting alcohol isn’t about restriction—it’s about freedom, saying yes to clarity, success, and a healthier, happier life.