01:31 - Adopting the "less but better" philosophy allows business owners to focus on what truly drives results.

02:05 - Dieter Rams' 10 principles of good design offer timeless guidelines for creating purposeful, effective, and aesthetically pleasing products and services.

02:20 - True innovation isn’t about adding more; it's about refining what already works to make a deeper impact.

03:10 - A good product serves a clear purpose, offering practical benefits that enhance the user’s experience.

04:03 - People are naturally drawn to beautiful, well-designed products that bring simplicity, order, and joy—a key focus in Dieter Rams' 'Less But Better' philosophy.

04:53 - A good design is easy to understand, allowing users to grasp a product’s purpose and benefits without confusion.

05:33 - Good design serves its purpose quietly, enhancing the user experience without unnecessary complexity or distraction.

06:20 - Honest design builds trust, setting clear expectations and delivering on promises—essential for sustainable business growth and client retention.

06:57 - Effective design is timeless, avoiding fleeting trends to provide lasting relevance.

07:42 - Attention to detail differentiates brands, showcasing professionalism and care, essential qualities for those implementing Dieter Rams' design principles.

08:24 - Good design is mindful of resources, supporting sustainability and longevity.

09:04 - Good design embodies minimalism, focusing on essentials to deliver value and aligning with the 'less but better' approach to streamline business processes.

10:30 - The "less but better" approach offers a powerful way to reduce complexity, increase focus, and achieve impactful results in both business and life.