01:27 - After experiencing SEO challenges and a drying up of leads, a client reached out to Ilana for help with paid ads management.

04:10 - Smaller budgets might not justify agency fees, so knowing paid campaign management yourself can be more cost-effective.

06:13 - Significant upfront effort may be needed in setting up ad campaigns correctly. But once established, these campaigns generally require less intensive maintenance.

08:31 - There’s a bridge between doing everything yourself without knowledge and fully outsourcing paid ad management without understanding the process.

10:38 - A detailed ad account audit helps in developing a strategic plan customized to a client’s specific needs and goals.

12:44 - It’s important to have a committed individual on the client’s side who takes ownership of the ad management project.

13:42 - What are the tools and technologies required to track and analyze ad performance effectively?

16:20 - Ilana compares the costs associated with hiring a low-cost agency versus investing in high-quality marketing strategy consulting to run effective ad campaigns.

17:54 - Great results are achievable through careful implementation and continual adjustments of ad strategies.

22:19 - Learning in a group setting allows clients to gain insights from the experiences and strategies of others managing similar campaigns.

24:16 - Understanding the basics of paid traffic management can lead to better decisions, increased opportunities, and more effective oversight of marketing efforts.