02:06 - Doubling his client’s business by the end of year seemed realistic business growth to Will.

04:38 - In this business case study, lack of effective marketing strategies was holding back a strong product.

06:17 - A high-quality product creates longevity and reduces the constant need for new customer acquisition.

07:40 - Despite a small email list, Will’s client had potential for quick wins and long-term growth.

09:21 - First step was reviewing the client's offers, targeting, and positioning to understand their unique value proposition.

10:28 - Positioning involves identifying unique selling points and differentiating from competitors.

13:42 - Will improved the best-performing product and resold it to previous buyers with added bonuses and discounts.

15:05 - An analysis of the client’s product mix led to successfully selling high-ticket items through targeted ads.

18:24 - Scaling called for balancing ad spend with the business’s capacity to handle growth.

20:23 - An evergreen campaign for lower-ticket products built a sustainable revenue stream with continuous ads.

23:33 - A good understanding of customer needs, solid data, product-market fit, and clear differentiation worked in the client’s favor.

25:10 - Will designed a 20-day email campaign to engage the client’s list and drive sales, with follow-up sequences for continued engagement.

27:05 - Balancing a unique point of difference with a broader market appeal can be beneficial to grow your business.

31:43 - Strategic planning, understanding psychology, and getting the basics of business right are key to significant business growth.