01:40 - The landscape for SEO businesses, particularly in relation to reputation, has become increasingly complex.

04:09 - The quality of search input directly influences the output.

07:25 - There are actionable steps you can take to address negative information online, like creating fresh content.

09:17 - It's crucial to be aware of what is being said about you online, through measures such as brand perception research.

12:19 - Proactively having a reputation management strategy can pay off big time.

14:03 - For Gert, not everyone qualifies for assistance with online reputation repair.

18:27 - The likelihood of success with a reputation management plan is typically quite high, says Gert.

20:05 - Current events can have a different impact on reputation compared to historical factors.

25:51 - Some of the reputation challenges faced today, such as social reputation management, are unique and evolving.

29:20 - There is a necessity for establishing processes and taking responsibility in reputation management.

35:16 - It's important not to wait for an emergency to fix your online reputation.