02:04 - Changes are happening in the paid traffic sector as of 2024.

03:24 - AI in programmatic advertising is impacting digital marketing.

05:59 - To hire or not to hire an ad agency depends a lot on your ad spend.

07:51 - There's a crucial difference between DIY and getting professional help setting up ad strategy.

09:35 - Failing traffic strategies often lead to quitting campaigns after money runs out.

11:18 - Expert help in advertising can hugely improve outcomes, especially in navigating platform complexities.

15:31 - Paying to learn the correct ad strategies can save costs and improve campaign effectiveness.

17:40 - Ilana's comprehensive program offers deep insights and personalized approaches for Google ad strategy.

20:45 - Understanding things like google ads negative keywords can empower clients to manage their campaigns effectively.

21:45 - Moving away from agency support can be a strategic choice for businesses seeking more direct control over their campaigns.

25:37 - Ilana specializes in leveraging a number of platforms for her clients' ad targeting efforts.

26:49 - YouTube ad strategy can build retargeting audiences and enhance ad visibility.

29:14 - Many businesses fail to utilize existing assets effectively, missing out on potential advertising opportunities.