01:23 - Charley has been on the show many times - here’s why and the reason he’s back…

04:30 - Paid ads work, and many companies are making a significant ad investment.

05:44 - What’s the typical minimum ad spend that Charley sees?

08:05 - Ethical ad agencies look for maximum returns with minimal expenditure.

11:00 - From a focus on podcasting, Charley made a strategic leap to paid traffic.

12:20 - Leveraging one’s unique strengths and skills are key to success in any field.

13:35 - Sub-niching can greatly enhance the ROI on ad spending.

16:26 - Broad targeting strategies can be refined by leveraging advanced algorithms.

19:29 - A shift back to segmentation reflects an adaptation to the changing digital advertising landscape.

22:39 - If you’re not using this, you’re wasting time running ads…

25:32 - Precise pixel tracking techniques can be game-changing.

27:30 - Are you focusing on sales conversions, or just lead generation?

30:21 - You have to be good at what you do, and you have to be accountable to the sale.

32:25 - A resurgence in the popularity of live events marks a notable trend in current marketing strategies.