01:27 - Mastering multi-platform advertising begins with knowing where to start.

02:04 - You can avoid some mistakes from the get-go

05:07 - Search can be an important tool to begin with.

06:53 - Strategic selection of the best advertising platform requires expert guidance.

08:07 - How do you know when to add a new channel to your paid ad strategy?

08:59 - You can diversify if you want, but should you?

13:00 - Sometimes location plays an important role in the game.

14:03 - Diversifying doesn’t mean you’ll get consistent results…

17:10 - James and Charley recall when advertising was more affordable.

18:15 - Mitigating risks in multi-platform advertising is achievable with the help of a paid ads specialist.

21:22 - The success of advertisements across countries varies and is something to consider.

22:48 - What are the possibilities and challenges of cross-platform advertising?

23:52 - Could focusing energy on other ad strategies be more beneficial?

24:30 - This is where you should focus your efforts first…

28:10 - Beware of working under pressure.