03:59 - Five years ago, Scott delivered his content via very different packages and mediums.

06:53 - In hindsight, Scott thinks his membership may have been priced too high.

10:04 - After a while of zagging, it seemed time to zig, and betting on an app paid off.

13:24 - Low-ticket pricing of the app and a good launch strategy were generally well-received.

15:28 - Good growth and low churn predict good things for Scott’s product.

17:14 - What kind of work goes into a recipe app?

19:23 - Knowing where your income is coming from each month is an exciting thing.

20:44 - James credits recurring income with his generally sound sleep at night.

22:34 - How did Scott let people know his app was coming, and how does he keep them up to date?

25:49 - A lot of Scott’s current marketing aims to bring people off his old offerings and into the app.

27:43 - The life of a recipe creator is busy but fulfilling…

28:52 - A very practical question: how does the money get collected?

30:33 - What was the process of getting an app? And what other tech concerns are there?

35:00 - Here’s who could typically benefit from having an app…

36:00 - Our experts close out with bits on food, business and YouTube.