James Schramko Podcast

James Schramko Podcast


1045 - Branding versus Performance Marketing for the Long Game

November 09, 2023

02:45 - Consistent branding fosters trust over time.

06:18 - How important is attention to detail in crafting a brand strategy?

08:21 - Innate talent or a learned skill? Angelo shares his insights on good branding design.

12:44 - Here are the types of clients Angelo works with and how he tailors personal brand development to their needs….

13:48 - Where do you want to be in your marketing, and how do you create brand guidelines to get there?

15:32 - Branding focus can be lacking in many marketing strategies, with more attention given to performance marketing.

17:58 - Angelo breaks down the components that contribute to effective design in branding, such as brand rules and a marketing style guide.

22:34 - What do you do when your brand is knocked off by imitators?

24:26 - Angelo outlines his typical methodology when approaching a personalized branding project.

26:42 - Our guest reflects on the challenges of being both the creator and client of your art.

28:20 - Could your brand be signaling a red flag?