03:41 - You can uncover some shocking things reviewing other people’s accounts…

05:16 - Empathy plays a big part in what Charley does.

06:51 - Not everyone can or should do paid traffic.

09:18 - When leads aren’t turning into customers, there’s a number of reasons.

11:36 - Digital marketing ad agency versus sales team is a common scenario.

13:46 - James and Charley talk benchmarks for good lead rating.

16:46 - When lead generation quality is the issue, Charley has this approach…

19:55 - Sometimes the trouble is too broad a target.

24:23 - Part of sales is knowing how to qualify your leads.

27:35 - One of Charley’s strengths is a genuine interest in and passion for video.

30:10 - How is your nurturing process?

38:07 - If you want an assessment to improve lead quality…