01:48 - Is it possible for content to truly remain evergreen?

02:42 - Site owners can overlook the strategies that are already working.

05:20 - Should we really consider SEO in our game plan?

06:49 - When SEO isn’t delivering, what other strategies can we implement?

09:27 - When the client realized something wasn't right…

11:07 - Sometimes you actually need to cut down on content.

14:00 - There are several things that can potentially go wrong in a relaunch…

15:53 - Additional tasks can need attention.

18:31 - It's essential to view SEO as a continuous journey.

19:54 - Here's how the situation is currently unfolding…

21:48 - Who benefits the most from a strategy like Gert’s?

24:00 - There’s a relationship between brand awareness and conversion rates.

25:48 - What’s the potential impact of artificial intelligence on branding?