00:48 - There’s often a gap of understanding what effective SEO strategies are.

03:50 - What if these people had spoken to Gert sooner about their SEO strategies?

06:02 - This is how Gert tells people what doesn’t work

07:30 - James’s SEO strategy has undergone an evolution over the years.

10:48 - In SEO, you have to prioritize what matters most, like measuring conversions.

13:14 - Does Google share its algorithm changes?

16:09 - Is there software for this stuff, or is it purely manual?

17:02 - Here’s how you determine what really counts…

19:12 - Gert shares his approach as an SEO strategy consultant…

22:51 - How do you help a potential buyer decide to purchase?

24:03 - Some customers leave and then come back.