02:38 - You can’t just copy the big guys’ ad tactics. Here’s why…

05:48 - Your type of business should inform your paid advertising strategy.

08:06 - Misaligned targeting has consequences for a paid marketing campaign.

10:36 - Charley works with a number of categories…

16:13 - Is it feasible to serve clients who compete with each other?

20:23 - The stage of business you’re at is relevant to your advertising campaign strategy.

21:55 - These people are out to “help” - but do they?

25:37 - How much trust does it take for someone to buy from you?

27:53 - Weigh the importance of preparation versus execution of your strategic advertising.

30:14 - James has noticed a pattern in the growth and decline of agencies.

32:09 - Charley brings some unique contributions and insights to the table of paid ad strategy.

33:38 - Is your business structured to effectively implement a specific type of advertising strategy?

36:07 - You’ve laid the foundation - here’s what’s next.

38:05 - These are some advertising strategies endorsed by Charley…