01:20 - Video is big, for a number of reasons…

07:27 - What kind of equipment is needed to create video ads?

11:02 - How polished your video should be comes down a lot to audience expectation.

13:13 - Visual perfection doesn’t count as much as authenticity.

19:00 - Where you shoot your videos makes a difference.

21:39 - How does good native YT video differ from a social media video ad?

25:42 - Should you amplify the stuff that naturally performs?

27:37 - Background stock footage does have a place.

32:09 - Charley and his team learn a lot through continual video advertising production.

33:32 - Here’s a checklist to go by if you typically make your own ad…