03:57 - When you’ve got other lead sources, why consider cold email outreach?

06:20 - The best cold email campaigns won’t help a sub par product.

07:25 - If not done properly, cold email can have consequences.

09:24 - The right target audience is essential to the success of a campaign.

10:50 - There are two steps to building a list of qualified leads.

13:13 - What goes into writing an effective sales email sequence?

15:01 - How do you approach cold outreach in a contracting market?

18:29 - Depending on where you are, cold email has regulatory considerations…

20:13 - Will outlines three important cold email best practices.

21:23 - What do sales team metrics say about a campaign’s success?

25:19 - This is where the emails come from…

27:10 - Will shares a couple of campaigns he’s had a hand in.

30:58 - Could you benefit from Will’s help?