2:37 - James had run a book campaign before. Chris’s approach was something different.

06:52 - Chris shares how a kid from a mining community now helps people sell more books.

11:17 - Why go through the cost and effort of promoting your book?

14:07 - You can give something away for free, and some people will still be nasty.

16:05 - Does your book title connect with the thing you’re trying to sell?

21:12 - Your conversion process and book funnel can impact the success of your book marketing campaign.

22:44 - What platforms does our guest favor for his marketing efforts?

24:44 - Chris goes over the types of campaigns he typically runs.

28:10 - These types of campaigns have typically done well…

32:12 - Among the reasons to write a book are establishing authority and using it to promote brand awareness.