Price is the last refuge without meaningful differentiation.

Thoughts on "Your price is too high."

A way to build trust quickly.

Thoughts on "I'm too busy."

It's not your value proposition. It's your list.

Thoughts on sales slumps.

You are the captain of your boat.

Prospect says, "I need to talk with my boss." What do you say? Here's my take.

What Mormons can teach you about sales.

Jourdan Hathaway, CMO at General Assembly talk about cold emails that got her attention. And the ones that don't