Would you believe me if I told you I was the best sales trainer? Probably not. That's because I'm biased. I have a vested interest in telling you I'm the best because I make money if you hire me. When you're too pushy, prospects think you're biased too so they pull away.  It's called perceived bias. In this episode, Laura Wallace, a social psychologist and postdoctoral researcher at George Mason University, talks about how to reduce judgemental biases.