Inside Selling
![Cover art of Inside Selling Inside Selling](https://assets.blubrry.com/coverart/300/577153-1652910934.jpg)
Ditch the Pitch
A few years ago I attended a networking event and asked a CEO what he did. Rather than launching into a 30-second elevator pitch, he had a conversation with me that resulted in a $45,000 sale. In other words, he ditched the pitch. Instead of doing a monologue we had a dialogue. In this episode, you'll learn the four-part framework he used to inspire me to care and be motivated to learn more.