Your website is a tool. How powerful a tool depends on how you use it. Is it just a digital billboard letting the world know you exist, or an always on duty salesman, that's constantly bringing you new prospects that you can turn into clients.

I Help Salons is dedicated to helping booth renters promote themselves online. With the Facebook Group it's easier than ever to contact your favorite Internet Sherpa for help navigating through all of the geek stumbling blocks online.

With the volume of booth renter marketing advice available online, why should you listen to me? Good question. In this episode I take a stab at answering that exact question.

There is no shortage of marketing systems designed to help you fill your book and build your business. However, without one key ingredient, you'll find it hard to succeed no matter how hard you try.

Booth renters who plan to use email as part of their online marketing need to understand what lead magnets are and how to create the ones that work for salons and stylists.

Email marketing is one of the most versatile tools available to booth renters. In this episode, I discuss a simple technique for getting prospects to tell you which of your products and services they want to purchase.

One of the more difficult parts of any social media campaign is consistently producing engaging content to post. The PostPlanner App makes this much easier for time strapped booth renters trying to maintain a social presence.

One of the more difficult parts of any social media campaign is consistently producing engaging content to post. The PostPlanner App makes this much easier for time strapped booth renters trying to maintain a social presence.

With all of the new toys and technical gizmos to help you create your marketing video, it's easy to forget why you're making a video in the first place. In this episode, I touch on keeping the most important thing, the most important thing.

If you plan to crank out a lot of videos for your marketing campaigns. Paying for them can get out of hand. EasyVSL is a nice piece of software that can help with that problem.