Back when I started this podcast, I was of the impression that anybody could build a website.
Although that’s technically true, there are a couple of forces that tend to get in the way. If you’re standing behind the chair, alone and unafraid, you really have to decide where you’re going to spend your time.
Working on a website usually isn’t the best course of action. I’ve come to that conclusion because I’ve talked to many stylistics who have tried to to build their own websites and finally ended up chit chatting with me so I could finish it up for them. This might be the same thing.

What we’re talking about is a platform for creating a thing called a ‘Video Sales Letter’.
The platform is called ‘Easy VSL’ and it’s up to version three. I showed up on version two and I was blown away. I’ve got kind of interesting standards for software that happens to be out there. I’m not Bill Gates geeky, however I can work most pieces of software that’s put out there for the average person to work.
If I purchase a piece of software or subscribe to a platform and I have a hard time working with it, then I end up calling the developer names and feeling some kind of way about them.
Easy VSL passes that litmus test. Version two was easy enough that I could get it. When they came out with version three, I thought to myself maybe, just maybe this might be just ungeeky enough that the average person could actually use. When I say the average person, I mean you standing behind a chair doing what you do.
You need sales letters.
You remember last week, or maybe it was the week before, I forgot how many, they’re kind of running together on me, I said, “One idea for marketing a stylist is that this time next year, you should cranked out at least 30 videos, should have cranked that many out.” You might have thought, “No, I don’t think so.” I do think so and this is one of the tools that would make that possible.
Last week we introduced you to how to go to Fiverr and get a video made. Fiver can be a little pricey for the amount of videos we’re talking about. This particular software brings that price way down. I ain’t got nothing but love for you. I’m not just going to throw out this gee whiz idea without giving you the ability to get there. Come on now. This is me, you know I got you.
Ideas for Marketing a Stylist | What is a Video Sales Letter?
It’s a type of video that’s used by internet marketers to sell stuff. That’s kind of it in a nutshell. It’s just words on the screen, interesting backgrounds, and someone reading those words.
The cool part about it and the reason why these things work so well is because, they’re mesmerizing. Especially if you put them together well. What you have is the words which you’re going to read as they flash up there, and then you have someone reading those words along with you.
It’s actually a little trick back when I was trying to, when I was reading marketing books. Sometimes people who writing marketing books aren’t really the best at writing what I call, interesting. They write, but it ain’t interesting. It’s factual and it’s good information to know. It’s just not interesting.

The technique that I found that helps me get through that is, I’ll go to Audible.com and look for an unabridged version of this same book. Then I simply listen to the book while I’m reading the book. It makes it a lot easier to get through, makes it easier to understand what the person is trying to say.
It gets the information in there just a little bit tighter because I’m reading it as well as hearing it. I don’t even know what it is,