If You Market
202#: Killer Buyer Personas, with Jim Kraus
January 16, 2024
On this episode of the If You Market podcast Jim Kraus talks with us about buyer personas and their 5 Rings of Insight process.Jim is the President of Buyer Persona Institute (BPI) and a leading authority on buyer personas and buying insights. Learn m
The IF YOU MARKET podcast explores B2B marketing ideas and tactics with industry experts.
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