If You Market
202#: Killer Buyer Personas, with Jim Kraus
January 16, 2024
On this episode of the If You Market podcast Jim Kraus talks with us about buyer personas and their ‘5 Rings of Insight’ process.
Jim is the President of Buyer Persona Institute (BPI) and a leading authority on buyer personas and buying insights.
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The IF YOU MARKET podcast explores B2B marketing ideas and tactics with industry experts.
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