On this episode of the If You Market podcast Jim Kraus talks with us about buyer personas and their 5 Rings of Insight process.Jim is the President of Buyer Persona Institute (BPI) and a leading authority on buyer personas and buying insights. Learn m

On this episode of the If You Market podcast Tim Partasevitch talks with us about building a brand story and taking your customer on a journey where they are the hero.Tim leads the marketing and growth teams at Juggl where he connects to ensure mutually-

On this episode of the If You Market podcast Tanner Stolte shows us how to setup and win at LinkedIn advertising. He talks with us about click bidding, impressions, cost per lead, LinkedIn Lead Generation services, Hashtags phasing out, the LinkedIn Insig

On this episode of the If You Market podcast Tina Lorenz talks with us about using AI to create copy for email marketing funnels.Tina Lorenz is an unlikely success story: a purple haired grandmother who created a 7-figure business with no previous expe

On this episode of the If You Market podcast we interview booths we found to be the best at the B2B Marketing Expo in Los Angeles.Out criteria for a good booth was whether it was effective at drawing traffic that was likely to convert into business.Lear

On this episode of the If You Market podcast Ian Baer talks with us about the foundation of all successful marketing... audience connection.Emotional connection is key and Ian has a 3 layer Patent Pending process that applies to any brand that intends to

When was the last time you saw and email that made you say, "Wow, that's good"?On this episode of the If You Market podcast Monica Badiu talks with us about email copywriting, email sequences, and the importance of writing copy that the customer might ev

Are you replaceable, should you be? Do you find yourself saying "If I only had 10 of me"?On this episode of the If You Market podcast Dean Mercado talks with us about the "Clone the Owner Methodology" and techniques for replacing yourself piece by piece

What's your favorite commercial?On this episode of the If You Market podcast Shelby Dash and Kristina Clifford share their 5 keys to making social media ads that work.It's all about videos and comedy as we discuss their techniques and process to creat

Does public speaking scare the crap out of you?It could do wonders for your marketing and career.On this episode of the If You Market podcast we talk with Orly Amor about using public speaking as marketing, how to make it work for you and your company,