"Suddenly he wasn't getting the same leads he got before with his old website "

We're introducing something new! A website audit tear down. 

Have you ever heard of Conversion Rate Optimization (CRO)?  It will help you get your online marketing working smarter with the assets you already have.

And after all that is what we are all about on this show!  Working smarter. 

In this audit we review Smart Energy, a company specialising in sustainability reports for building and planning permits.

Here are some website improvement ideas:

1. Explore why the new site is not working by looking at what worked in the old site.  You can use the "Way Back Machine" to see older versions of a website and replicate what worked.
   
2. Showcase their Unique Selling Proposition (USP) through thoughtful design elements.
   
3. Redesign service pages as landing pages to increase engagement and conversions.
   
4. Test landing pages and ad messaging using Google Search ads for top services.
   
5. Utilize the blog by conducting interviews with thought leaders in the industry to attract ideal clients.
   
6. Create an Info Portal with easily accessible content, including industry updates, case studies, and explanations of energy-efficient building practices.
   
7. Highlight your expertise with case studies, repurposing them in emails, LinkedIn posts/ads, and outreach efforts.
   
8. Streamline the process with a "get a quote" form that allows file uploads.
   
9. Add a "start here" page to guide new visitors through your offerings.
   
10. Incorporate a booking option for those interested in a call to build trust and answer questions.
    

These recommendations will help generate traffic and optimise user experience on your website. 

Here’s a glance at this episode…

00:00:00 Improve website with design elements.

00:04:46 Use landing pages for conversions.

00:13:09 Optimize website for traffic & conversion.

See Transcript

The post #22: Website Audit: How to fix a new website that is worse than the old site appeared first on Website Love.