"You cannot sell rights and you cannot scale your business as well."

Heather interviews Ahmed, the founder of BFMCG, a company specialising in helping brands get their products onto retail shelves. Ahmed shares insights into the fast-moving consumer goods (FMCG) industry, discussing the importance of product differentiation and market positioning. 

He reflects on his background in supply chain management and how it informs his approach to business. The discussion also covers marketing strategies, emphasising organic growth through referrals and genuine relationships. Ahmed concludes with valuable advice for entrepreneurs about focusing on their strengths and partnering with the right people.

 

Takeaways

• 
  
• Ahmed emphasises the importance of working with good people and companies.
  
• The back end of business is crucial for scaling and success.
  
• Australia is known for improving and simplifying product ingredients.
  
• Ahmed believes in organic growth through referrals and genuine relationships.
  
• He advises entrepreneurs to focus on their strengths and delegate other tasks.
  
• The importance of having a good website for business visibility is highlighted.
  
• Building long-term partnerships is key to sustainable business growth.
  

 

At a glance…

00:00 Introduction to Ahmed and BFMCG

04:03 Understanding the FMCG Landscape

10:08 Product Development and Market Positioning

16:55 Ahmed's Background and Business Journey

23:55 Marketing Strategies and Organic Growth

30:02 Final Thoughts and Advice for Entrepreneurs

Resources

Ahmed's Links:

• 
  
• LinkedIn
  
• Company website
  

About the Guest

Ahmed is a seasoned business leader and entrepreneur with over 18 years of experience in business development, procurement, and supply chain. He is the founder of BeFMCG Group, a company that provides bespoke solutions for various sectors in the ANZ, APAC and MENA regions.

He is also the CEO of TLC Impact, a social enterprise that creates products with purpose and provides opportunities for people living with a disability to find meaningful work.

See Transcript

The post #154: How to get your product on store shelves with Ahmed Aboushabana appeared first on Website Love.