"Google ads is a bit like renting your home....SEO, it's like renovating your home."

In this conversation, Ben shares his expertise in e-commerce marketing, discussing strategies for overcoming overwhelm in business, the importance of lead generation, and the evolution of his company, Search Rescue. He emphasises the significance of understanding infrequent purchases, the role of Google Ads and SEO, and the future of e-commerce marketing, particularly in light of trends like Black Friday. 

Ben also provides insights into effective product presentation and the importance of website hygiene for success in the digital marketplace.

 

Takeaways

• 
  
• Having a trustworthy team is crucial for overcoming overwhelm.
  
• Systemising repetitive tasks can streamline business operations.
  
• Understanding your marketing platform is key to generating leads.
  
• Infrequent purchases are ideal for Google Ads campaigns.
  
• A strong website with good product attributes is essential for e-commerce success.
  
• Split testing ad creatives can optimise marketing results.
  
• Google Shopping Ads are vital for e-commerce revenue.
  
• SEO builds long-term value for businesses compared to Google Ads.
  
• Agile marketers who adapt quickly will succeed in e-commerce.
  
• Planning for seasonal trends is important for managing resources.
  

 

At a glance…

00:00 Navigating Overwhelm in Business Growth

03:00 Ben's Journey to Entrepreneurship

05:53 The Evolution of Search Rescue

09:02 Understanding Infrequent Purchases in Marketing

12:14 Case Study: Transforming E-commerce Success

15:09 Determining ROAS and Marketing Strategies

17:50 Identifying Industries for Ads and SEO

18:47 The Future of E-commerce Marketing

21:51 The Importance of Product Presentation

24:48 Google Shopping Ads: A Game Changer

27:58 Finding the Right E-commerce Client

31:09 SEO vs. Google Ads: A Strategic Approach

34:01 Looking Ahead: Trends in E-commerce

Resources

Ben's Links:

• 
  
• Website
  
• Reviews
  
• Facebook
  
• Linkedin 
  
• Instagram
  
• Free Resource
  

About the Guest

Ben Guthridge founded Search Rescue in 2016, bringing nearly two decades of experience from Australia's top digital ad agencies. With 7 years in business, the company is set to hit $5m in annual turnover, driven solely by referrals from satisfied clients - no cold calling.

Search Rescue boasts 140+ Five Star Google Reviews and helped one advertiser increase their spend from $50/day to $12,500/day, based on a well-defined Return on Ad Spend (ROAS). Specialising in Google Ads, SEO, and Meta Ads, Ben’s business has grown through expertise and trust. 

See Transcript

The post #150: Mastering E-commerce Marketing with Ben Guthridge appeared first on Website Love.