Heather shares her takeaways from speaking at the Travel Trend Summit in Australia. She emphasizes the importance of catering to your market, building a strong community, focusing on a niche, and incorporating elements of surprise. Heather provides examples of how these strategies were implemented at the summit, such as using specific stories and examples for the travel professional audience, creating a private podcast and Facebook group for attendees, and organizing surprise experiences like mermaids and flash mobs. She encourages listeners to bring more fun into their businesses and stay connected with their communities.

Takeaways

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• Cater your talk or content to your specific market or audience.
  
• Focus on building a strong community and provide excellent onboarding experiences.
  
• Identify and serve a niche market to better support their specific needs.
  
• Incorporate elements of surprise to create memorable experiences for your customers and team.
  

At a glance…

00:00 Introduction to the Travel Trend Summit

01:25 Catering to Your Market

04:50 The Power of Niche

05:19 Creating Memorable Experiences

09:09 Conclusion and Future Guests

See Transcript

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