"Lets try get a webinar that's selling a $1000 offer"

Heather interviews Kate McKibbin, founder of HelloFunnels, about managing stress, structuring time, and building effective funnels for course creators. Kate shares tips on staying grounded during high-growth periods and using structured scheduling to optimize productivity. Kate emphasizes the need for course creators to have a solid understanding of their funnels and provides insights into conversion rates and success metrics. She concludes by highlighting the shift towards self-funded webinars in course funnels.

Takeaways

• Structure your time and prioritize tasks to manage stress and increase productivity.
• Take breaks and engage in activities outside of work to maintain balance and prevent burnout.
• Understand the fundamentals of marketing and your funnels to make informed decisions and avoid outsourcing blindly.
• Focus on self-funded webinars as a key component of course funnels to increase velocity and profitability. Consider offering a higher value offer upfront in your funnel to attract more qualified leads.
• Going straight to a webinar with cold traffic can be an effective strategy, even if it only breaks even in terms of ROI.
• Time investment in webinars indicates higher interest and engagement from attendees.
• Health and wellness and business marketing are popular industries for funnel building.
• Use the seven-figure scaling checklist provided by Kate to guide your funnel building process.
• Start adding sales automations early in your business to generate passive income.

At a glance..

00:40 Managing Stress and Staying Grounded
02:16 Structuring Time and Prioritizing Tasks
05:25 Kate McKibbin's Journey to HelloFunnels
12:33 Building Funnels for Course Creators
18:11 Tools and Platforms for Funnel Building
22:53 Case Study: Success with Funnel Building
29:17 Conversion Rates and Success Metrics
32:02 What's Working Now in Course Funnels
34:20 The Importance of a Higher Value Offer
36:04 Going Straight to Webinar with Cold Traffic
37:32 The Value of Time Investment in Webinars
38:22 Preferred Industries for Funnel Building
40:38 The Seven Figure Scaling Checklist
41:39 Start Adding Sales Automations Early

Resources

Kate's Links:

• Instagram
• Youtube
• Facebook
• Podcast : The Doing It Online Podcast
• Free Resource

About the Guest

A multi-award-winning serial entrepreneur, super-nerd and Founder of HelloFunnels.co, Kate's passion is helping awesome humans (mostly women) fall in love with (and make a tonne of money from) Simple, Proven, Sleaze-Free Funnels!

Kate’s business expertise is rooted in the heart and soul of why we go into business in the first place: to have financial freedom and autonomy over their own lives, so they can create impact where they’re needed most, at home and in the marketplace. 

See Transcript

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