3 ways to help stubborn customers Farming is tough business. And it just got a lot tougher in the last 12months. This means selling to farmers is also tough! Many times when selling to a farmer, we

Selling to farmers in tough times. Farming is always challenging, but right now its tougher than usual, with profitability under serious pressure for farmers. This means those selling to farmers are

And what is your role as their salesperson when they do? Your farmer customers are struggling to stay afloat right now, more than probably ever in their farming history. Unless they farmed through th

How many of them are you? Good luck and let me know how it goes

Segmenting your way to Sales Success Are you calling on the right prospects in the right places? Are your salespeople calling on the right prospects in the right places? You might want to double check

Dairy Boots and getting Robbed Every customer has a customer! This is so important for salespeople to understand that I want to repeat it. Every customer has a customer! If you sell to an agribus

Do this fun and easy exercise to build one of your most important selling skills A critical component to building connections with prospects and customers is the skill of empathy. You might be wonder

How to outsell your competition without the lowest prices, the best technology, or biggest marketing budget In the 1975, Van McCoy released a hit song and dance called Do the Hustle. The lyrics are

Channel the power of DISC styles Bad newsdown marketsincreased costsIts all over the agribusiness headlines. Every day, the outlook for farmer profitability is reported as dismal and getting wors

How healthy is your prospect funnel? Prospecting and cold calling are some of the more difficult selling skills for salespeople to master. I am often asked to help salespeople improve them. My first