Interview with Kevin Hubschmann

on how to improve your selling skills through improv and open mic nights

Even if you don’t want to become a comedian or an improv actor, if you are in sales, you can learn valuable skills by studying and practicing their methods.

If you have followed my weekly articles and podcasts, you know that I have focused on this topic at times over the last ten years. The main reason is that selling is not a scripted activity. Sure, you have PowerPoint presentations with a script. You have brochures and other collateral that have scripts. Yet, we get in front of our customers and we are off script 90% of the time (maybe more). Many salespeople, especially in agribusiness selling, will sell in environments that don’t allow for PowerPoint or formal sales presentations.

The skills needed to:

• Think on your feet
• Listen intently to your customer
• Use positive replies to build the discussion to a sale – “Yes, and”
• Summarize and bring the discussion to a close to get the next appointment

All of these skills line up with comedy skills

Listen to the podcast as Kevin Hubschman from Laugh@events joins me to discuss how you and your sales team can develop these selling skills.