One with your top 5 and one with your manager After working with agribusiness sales teams from East to West Coast and from Texas to Alberta, I can tell you that every salesperson will benefit from hav

A needed selling skill when selling through tough economic times on the farm Last week, we went over the fact that farmers shop harder during tough times. This week, I want to also remind salespeople

Thats both good news and bad news for the Ag sales professional If you havent guessed the theme for the last two months of my articles, its Selling to farmers in tough economic times. The focus h

And the 1 message you must hear as an Ag Salesperson At this moment, our industry has become a noisy world of negative ag stories. Some are warranted, and some are not. In 2024, we had tough Ag econo

The Ag Sales Professionals Guide to better discovery methods Selling can be viewed as a Q & A exchange (questions and answers). We go to the farm, ask questions to find a need, and then sell a produ

When to pull the trigger on grain sales This is not just for grain buyers or merchants. Your farmers pay for your products with the money they earn from grain sales. If you sell to farmers or your cus

Sales mirror, sales mirror on the wall, whos the greatest salesperson of all? Well, its the end of the year and the new year is almost upon us. How did you do? In the next 30-60 days, that convers

Or is it all about price? The idea for todays article occurred many years ago as I tried to differentiate myself from all the other salespeople calling on my customers. I sold in the B2B (business t

Says every farmer in todays economy If you call on farmers or livestock producers, then you hear that quote far too many times on your sales calls. So often that you believe its true. So often tha

Ever been asked to complete a SWOT Analysis? Ever wonder why? Or what you should do with it? SWOT stands for: To complete one, you first pick a subject. This could be a product, a competitor, or mos