Ag Sales Professional's Podcast by Greg Martinelli

Ag Sales Professional's Podcast by Greg Martinelli


“Yes And” in Sales – Podcast

September 16, 2025

Using the golden rule of improv to help you sell

If you want to improve your selling skills, find your local improv group and participate in one of their workshops. 

Performers have to be quick on their feet.  They have to react quickly to changing topics and physical movement of the other performers.  Sometimes props are brought into the performance, which adds new dimensions and directions.  Audience involvement is often solicited to get them engaged in the performance.  The randomness of it all can lead to slow moments from a comedy perspective, as well as hilarious moments. 

Doesn’t that sound a lot like selling?  The prospect knows why you are there – to sell them something.  However, they don’t know where you are going with your sales call.  You think you know where you are going with it, but you truly don’t know for sure.  Will it get shut down in the first few seconds or will you be there for an hour, or more? 

Listen in as we discuss how to use an improv session or role-play exercise to improve your selling skills.