Ag Sales Professional's Podcast by Greg Martinelli

Ag Sales Professional's Podcast by Greg Martinelli


Price Resistance when selling – Podcast

July 22, 2025

Does not mean your customer is “bottom line driven”

Within the first 24 hours of anyone’s sales career, they run into the oldest and most common objection: Price.  It happens right away and it continues through your entire sales career. 

Every salesperson can improve how they act, react, and think about price objections. 

The first step is to get it right in your head……

Listen in for steps 2 and 3 of managing yourself and your customers through price objections.