Salespeople fulfill the critical role as the quarterback of their company

During sales training workshops, I like to bring new and unique views of our role as salespeople.  One view that really brings a unique perspective is the concept of the quarterback on a football team. 

The approach used to explain this concept is better understood with the modified company organization chart below. 

When you truly consider the purpose and economic driver of your company, everything centers on acquiring and serving the customer. 

As the salesperson, just like a quarterback, it is your role to assess the field of play quickly and then deploy your best sales approach.

Listen in as we discuss the rest of the quarterback analogy and the five quick steps to becoming a better quarterback (salesperson) for your team!