And the 1 message you must hear as an Ag Salesperson

At this moment, our industry has become a noisy world of negative ag stories. Some are warranted, and some are not. 

In 2024, we had tough Ag economics and we are one week away from a president inauguration, which could add more stress to an already difficult situation.  So, today, I want to share some messages your customers are looking for from you as their salesperson. 

Whether the negativity is justified or not, you are still responsible for calling on farmers and agribusinesses to grow your business.  While everyone you meet is going to jump into this momentum with their own negative take on Ag, I want you to think differently about it.  That doesn’t mean ignore it or deny it.  I just want you to focus on what your customers really want from you.

Listen in as we cover the 5 messages you can take to the farm and the 1 message you need to hear as their salesperson!