Ag Sales Professional's Podcast by Greg Martinelli

Ag Sales Professional's Podcast by Greg Martinelli


Helping Farmers Make their Hardest Decision

December 19, 2024

When to pull the trigger on grain sales

This is not just for grain buyers or merchants. Your farmers pay for your products with the money they earn from grain sales. If you sell to farmers or your customers sell to farmers, listen to or watch this interview with Susan Stroud. It just might help you understand your farmer customers a little better.

 Timeline and topic discussed:

0:45    The importance of understanding your farmer’s decision on grain marketing



1:10     Susan Stroud “No Bull Marketing”



 3:02    Her journey from large grain company to entrepreneur



 8:30    Working with Farmers, Grain Traders, and her leap into renewable fuels discussions



10:30   Making the complex simpler.  Using visuals to explain the complicated world of grain



11:10   The significance of “No Bull”



16:00   The impending volatility of 2025 with a new administration



20:05   The different landscape in renewable fuels in Trump’s second term



23:45   What a non-grain marketer can do



27:00   The dilemma farmers get into when they feel they missed an old crop opportunity



31:02   What farmers need most – Keep it simple



40:26   Another emotion farmers have, “Sold too Soon” which quickly changes to “Didn’t sell Enough”



45:53   The importance of a good crop insurance agent to a farmers grain marketing ability



47:00   Opportunities to join Ag Summits and AgVentures