Or is it all about price?

The idea for today’s article occurred many years ago as I tried to differentiate myself from all the other salespeople calling on my customers.  I sold in the B2B (business to business) industry of selling to farmers and feed dealers. 

You might think that in business-to-business selling, it would be all hardnosed negotiation styles of purchasing and everything would come down to the bottom-line pricing.  And sure, there were those sales.  However, I also realized that even B2B buyers prefer to buy from a salesperson or a company that has better customer service. 

Just how important is customer service in the agribusines world? Does it overcome higher prices? how much higher prices?

Listen in as we pull ideas from several industry experts and a recent study from Farm Journal