Ever been asked to complete a SWOT Analysis?

Ever wonder why?  Or what you should do with it?

SWOT stands for:

• Strengths
  
  
• Weaknesses
  
  
• Opportunities
  
  
• Threats

To complete one, you first pick a subject.  This could be a product, a competitor, or most often, yourself.  Then, in a four-box diagram, you identify the strengths, weaknesses, opportunities, and threats to your subject.

A SWOT is a great way to evaluate anything in your business.

Listen in as we discuss how to actually use the information you put into your SWOT Analysis