Selling to farmers in tough times.

Farming is always challenging, but right now it’s tougher than usual, with profitability under serious pressure for farmers.

This means those selling to farmers are feeling the strain too.

Recently, I had the privilege of collaborating with Margy Eckelkamp from Farm Journal. Together, we outlined seven actionable steps that ag sales professionals can take to support their producers, offering real solutions rather than just commiserating about the tough times.

Margy did an excellent job capturing our conversation in a concise article, which I think you’ll appreciate.

You can read it here: 7 Ways to Be a Lifeline to Farmers

Or click below to listen to my audio version of the article.