Ag Sales Professional's Podcast by Greg Martinelli

Ag Sales Professional's Podcast by Greg Martinelli


How to build your Sales Empathy Skills – Podcast

September 03, 2024

Do this fun and easy exercise to build one of your most important selling skills

A critical component to building connections with prospects and customers is the skill of empathy. 

You might be wondering why I called empathy a skill and not some built in talent or ability.  That’s because I think you can develop empathy by practicing it. 

Knowing how important this skill is in sales; I violated the rule of Strength Finders. I set out on a mission to fix my weakness. 

One exercise that I developed and practice frequently helped me in many ways.