Ag Sales Professional's Podcast by Greg Martinelli

Ag Sales Professional's Podcast by Greg Martinelli


Selling to unhappy farmers in a down market – PODCAST

August 13, 2024

Channel the power of DISC styles



Bad news…down markets…increased costs…It’s all over the agribusiness headlines.  Every day, the outlook for farmer profitability is reported as dismal and getting worse.  When it comes to agribusiness company news, it doesn’t get any better.  Sales and profits are down, generating work force reductions, mergers or location closures.



This may sound strange, but this is great news for you as an Ag sales professional.  You now have a huge opportunity to grow your sales position as a resource to your customers and your company.



Listen in as we cover the four DISC styles and how they react to stress during tough times