Episode 199 Todays topic is AI and ML, and though you may think this doesnt concern marketing, we need to acknowledge how itll shift things. Up to now, marketing was done on the premise that for a

Episode 198 A pretty widely held view in the world of B2B products is that sales has gotten harder, not easier. Its not that buyers arent buying. By definition, buying is something they do. But in t

Episode 197 Today, we are going to talk about how those of us who sell things find new buyers once weve exhausted our own audiences. We involve partners, and we can do this in a few ways. These partn

Episode 196 Theres something we take for granted these days, something that wasnt even possible a short while ago. Lets go back to 2008, to the first iPhone, the 3G. What you could send & receive

Episode 195 We all want our organizations decisions to be driven by the numbers. Who wouldnt want to have at their fingertips analytics that accurately show which course of action will be best. Bu

Episode 194 Theres more than one way to skin a cat. Being honest, doing something differently is often neither better or worse, its just different. - Playing Music with an acoustic vs electric guita

Episode 193 Those of us in the digital economy think a lot about growing our business, but we dont think as much about the tech that enables customers to interact with our business. When our sites do

We've all heard of 1970's Apollo 13 mission that was supposed to send a 3-man crew to the moon, but once NASA became aware of an on-board explosion, it became all about rescuing the crew. Ron Howard'

My sister-in-law Janice works at the forefront of Medical Sonography. You may know it by the name Ultrasound, where non-invasive sound waves are sent into the body, which bounce off tissue and get dis

Episode 188 Dana DiTomaso embarked on her digital marketing journey over 20 years ago, initially working in tech support for a CRM before founding a web design company in 2002. In 2000, clients sought