Episode 207 Those of you who know me outside of this podcast, know that if Im doing anything that involves advertising, whether it be in a classroom or a consulting setting, I think of ads as a compl

Episode 206 Theres no denying that ChatGPT and other GenerativeAIs do amazing things. Extrapolating how far theyve come in 3 years, many can get carried away with thinking GenerativeAI will lead t

Episode 205 Rich Brooks is founder and president of flyte new media, a digital agency in Portland, Maine. He founded The Agents of Change a weekly podcast that has over 550 episodes. He is a natio

Episode 204 Eyes are important. Each of us puts heavy weight on our vision when forming a mental model of the world around us.Seeing is believing. This is so important in business, almost every time p

Episode 203: How many words does a message need to be for it to be useful? Would you believe under 35 words, or under 160 characters? Here are some examples: Abraham Lincoln's Gettysburg address: We

Episode 202 One of the most famous western philosophers of all time is GWF Hegel. He influenced other thinkers like Karl Marx, Soren Kierkegaard and Jean-Paul Sartre. He lectured at the universities o

Episode 201: While our guest wasn't the one who invented content marketing, by founding the Content Marketing Institute, Joe Pulizzi became its standard-bearer. For decades now he has shown marketer

Episode 200 Podcasts are tiny time capsules, preserving moments of wisdom and insight. Every time I revisit past episodes, I am reminded of how insightful our guests have been. Certain themes consiste

Episode 199 Todays topic is AI and ML, and though you may think this doesnt concern marketing, we need to acknowledge how itll shift things. Up to now, marketing was done on the premise that for a

Episode 198 A pretty widely held view in the world of B2B products is that sales has gotten harder, not easier. Its not that buyers arent buying. By definition, buying is something they do. But in t