Funnel Reboot
Latest Episodes
Deeper Clarity - Better Results, with Nilufer Erdebil
Episode 209 When it comes to initiatives humans undertake, we only need to look at a few to see how they can fail spectacularly. One example: The iconic came from a competition won by a young Danish
The Data Storyteller's Handbook, with Kat Greenbrook
Episode 208 People resist change. They only stop resisting when theyre convinced the change is needed. Theyre only convinced change is needed when they grasp the truth. The best way to present them
The Smart Advertising Book, with Dan White
Episode 207 Those of you who know me outside of this podcast, know that if Im doing anything that involves advertising, whether it be in a classroom or a consulting setting, I think of ads as a compl
Causal Artificial Intelligence, with John Thompson
Episode 206 Theres no denying that ChatGPT and other GenerativeAIs do amazing things. Extrapolating how far theyve come in 3 years, many can get carried away with thinking GenerativeAI will lead t
Marketing more efficiently with AI, with Rich Brooks
Episode 205 Rich Brooks is founder and president of flyte new media, a digital agency in Portland, Maine. He founded The Agents of Change a weekly podcast that has over 550 episodes. He is a natio
Present Beyond Measure, with Lea Pica
Episode 204 Eyes are important. Each of us puts heavy weight on our vision when forming a mental model of the world around us.Seeing is believing. This is so important in business, almost every time p
Greenlighting your marketing strategy with a winning deck, with Shea Cole
Episode 203: How many words does a message need to be for it to be useful? Would you believe under 35 words, or under 160 characters? Here are some examples: Abraham Lincoln's Gettysburg address: We
Prompt Engineering, with Mike Taylor
Episode 202 One of the most famous western philosophers of all time is GWF Hegel. He influenced other thinkers like Karl Marx, Soren Kierkegaard and Jean-Paul Sartre. He lectured at the universities o
The Content Entrepreneur, with Joe Pulizzi
Episode 201: While our guest wasn't the one who invented content marketing, by founding the Content Marketing Institute, Joe Pulizzi became its standard-bearer. For decades now he has shown marketer
Guest Insights
Episode 200 Podcasts are tiny time capsules, preserving moments of wisdom and insight. Every time I revisit past episodes, I am reminded of how insightful our guests have been. Certain themes consiste