Funnel Reboot

Funnel Reboot


Latest Episodes

Deeper Clarity - Better Results, with Nilufer Erdebil
November 04, 2024

Episode 209 When it comes to initiatives humans undertake, we only need to look at a few to see how they can fail spectacularly. One example: The iconic came from a competition won by a young Danish

The Data Storyteller's Handbook, with Kat Greenbrook
October 20, 2024

Episode 208 People resist change. They only stop resisting when theyre convinced the change is needed. Theyre only convinced change is needed when they grasp the truth. The best way to present them

The Smart Advertising Book, with Dan White
October 03, 2024

Episode 207 Those of you who know me outside of this podcast, know that if Im doing anything that involves advertising, whether it be in a classroom or a consulting setting, I think of ads as a compl

Causal Artificial Intelligence, with John Thompson
September 16, 2024

Episode 206 Theres no denying that ChatGPT and other GenerativeAIs do amazing things. Extrapolating how far theyve come in 3 years, many can get carried away with thinking GenerativeAI will lead t

Marketing more efficiently with AI, with Rich Brooks
September 02, 2024

Episode 205 Rich Brooks is founder and president of flyte new media, a digital agency in Portland, Maine. He founded The Agents of Change a weekly podcast that has over 550 episodes. He is a natio

Present Beyond Measure, with Lea Pica
August 25, 2024

Episode 204 Eyes are important. Each of us puts heavy weight on our vision when forming a mental model of the world around us.Seeing is believing. This is so important in business, almost every time p

Greenlighting your marketing strategy with a winning deck, with Shea Cole
August 18, 2024

Episode 203: How many words does a message need to be for it to be useful? Would you believe under 35 words, or under 160 characters? Here are some examples: Abraham Lincoln's Gettysburg address: We

Prompt Engineering, with Mike Taylor
August 11, 2024

Episode 202 One of the most famous western philosophers of all time is GWF Hegel. He influenced other thinkers like Karl Marx, Soren Kierkegaard and Jean-Paul Sartre. He lectured at the universities o

The Content Entrepreneur, with Joe Pulizzi
August 05, 2024

Episode 201: While our guest wasn't the one who invented content marketing, by founding the Content Marketing Institute, Joe Pulizzi became its standard-bearer. For decades now he has shown marketer

Guest Insights
July 05, 2024

Episode 200 Podcasts are tiny time capsules, preserving moments of wisdom and insight. Every time I revisit past episodes, I am reminded of how insightful our guests have been. Certain themes consiste